BRANDING & POSITIONING
VYAPT's Brand Consulting division helps brands be essential to today’s customers.
Our proven approach helps both emerging and established brands transform businesses, create differentiation, engage Internal and External customers, change perceptions, and drive growth.
"If you're not essential, you're irrelevant. "
OUR BRANDING SOLUTIONS
Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.
Position your brand portfolio for growth with an insights-backed brand architecture.
Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.
Rebrand your company with a cohesive brand identity that's both authentic and electric.
OUR BRANDING PROCESS
WHAT YOU WILL GET
Competitive research & market positioning
Audience personas to drive marketing personalization
Brand positioning framework
Brand architecture map
Brand voice principles
Brand messaging and headline examples by persona
Brand guidelines & narrative
Brand vision & promise
Brand personality, tone, and voice
Brand visual language