BRANDING & POSITIONING

BRAND STRATEGY

VYAPT's Brand Consulting division helps brands be essential to today’s customers.

 

Our proven approach helps both emerging and established brands transform businesses, create differentiation, engage Internal and External customers, change perceptions, and drive growth. 

"If you're not essential, you're irrelevant. "

OUR BRANDING SOLUTIONS

BRAND GUIDES

Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

BRAND PORTFOLIO
MANAGEMENT

Position your brand portfolio for growth with an insights-backed brand architecture.

BRAND REFRESH

Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

REBRANDING STRATEGY

Rebrand your company with a cohesive brand identity that's both authentic and electric.

OUR BRANDING PROCESS

CONSUMER INSIGHTS

  • Business Insights: - A 360  ̊ view of your brand’s current state & future potential to identify the critical drivers of success. Understand product and market realities, competitive landscape, cultural trends, and consumer needs.

  • Customer Insights: - No matter your challenge, take advantage of best-in-class research capabilities from VYAPT, woven seamlessly, and strategically into your project.

BRAND STRATEGY

  • Audience Personas Development: - Crystalize who your brand is for – and who it’s not for. We will map when, where & how your customers interact with your brand – and areas of critical impact to guide future brand strategy and creative development.

  • Brand Architecture: - Maximize the equity of your brand portfolio by defining the organizing principles, relationships, and hierarchies for your company, products & services.

  • Brand Positioning: - Distil the core essence of your brand. We will help you figure out what you stand for, why your brand is different, why your customers should care, and how to deliver with impact.

CREATIVE EXPRESSION

  • Brand Naming: - First impression matters. Our proven naming process produces strategically sound, culturally relevant, creatively powerful, linguistically sensitive brand names.

  • Brand Voice & Messaging: - Bring your brand story to life with unique and authentic language tailored by the audience, channel, and different stages of your marketing funnel.

  • Brand Identity & Design: - Your brand identity is so much more than a logo. We will deliver the visual brand language elements across digital & physical experiences that will connect with your audience and bring your essential brand to life.

WHAT YOU WILL GET

  • Competitive research & market positioning

  • Audience personas to drive marketing personalization

  • Brand positioning framework

  • Brand architecture map

  • Brand voice principles

  • Brand messaging and headline examples by persona

  • Brand guidelines & narrative

  • Brand vision & promise

  • Brand personality, tone, and voice

  • Brand visual language

  • Artwork assets

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