CONSUMER INSIGHTS

• Business Insights: - A 360  ̊ view of your brand’s current state & future potential to identify the critical drivers of success. Understand product and market realities, competitive landscape, cultural trends, and consumer needs.

• Customer Insights: - No matter your challenge, take advantage of best-in-class research capabilities from VYAPT, woven seamlessly, and strategically into your project.

BRAND STRATEGY

• Audience Personas Development: - Crystalize who your brand is for – and who it’s not for. We will map when, where & how your customers interact with your brand – and areas of critical impact to guide future brand strategy and creative development.

• Brand Architecture: - Maximize the equity of your brand portfolio by defining the organizing principles, relationships, and hierarchies for your company, products & services.

• Brand Positioning: - Distil the core essence of your brand. We will help you figure out what you stand for, why your brand is different, why your customers should care, and how to deliver with impact.

CREATIVE EXPRESSION

• Brand Naming: - First impression matters. Our proven naming process produces strategically sound, culturally relevant, creatively powerful, linguistically sensitive brand names.

• Brand Voice & Messaging: - Bring your brand story to life with unique and authentic language tailored by the audience, channel, and different stages of your marketing funnel.

• Brand Identity & Design: - Your brand identity is so much more than a logo. We will deliver the visual brand language elements across digital & physical experiences that will connect with your audience and bring your essential brand to life.