Branding & Marketing

Good Marketing Techniques makes the Company feel smart

BUT

Great Marketing Techniques makes the customer feel smart.

Branding & Marketing is the most important aspect of any organization, it increases the visibility of your product/services and VYAPT gives you the opportunity to work together to create your perfect marketing strategy.

OUR SOLUTIONS

INSIGHTS OF YOUR PRODUCTS/SERVICES

Our experts will use all the data available at your end and with the help of a detailed market survey a SWOT analysis will be done to know the current situation of the position of your product/service.

STRATEGY DESIGN

Our marketing strategy is always focused on the right message for the right people at the right time. VYAPT uses the marketing mix(4P’s) strategy for your product and helps you in identifying the do’s and don’t for your product/service which will be the game-changer strategy for your product/service.

GROW YOUR CUSTOMER BASE

Our experts use the customized STP method for your product/service with the help of which most of our clients had seen a satisfactory increment in their customer base. This will help in increasing the loyalty index of your customers and the favorability towards your product/service will increase. We identify new product opportunities within the market, customer segment, and distribution channel.

REBRANDING STRATEGY & PORTFOLIO MANAGEMENT

Rebrand your company with a cohesive brand identity that's both authentic and electric & Position your brand portfolio for growth with insights-backed brand architecture.

WHY VYAPT?

OUR APPROACH

CONSUMER INSIGHTS

Business Insights: - A 360 ̊ view of your brand’s current state & future potential to identify the critical drivers of success. Understand product and market realities, competitive landscape, cultural trends, and consumer needs.
Customer Insights: - No matter your challenge, take advantage of best-in-class research capabilities from VYAPT, woven seamlessly, and strategically into your project.

BRAND STRATEGY

Audience Personas Development: - Crystalize who your brand is for – and who it’s not for. We will map when, where & how your customers interact with your brand – and areas of critical impact to guide future brand strategy and creative development.
Brand Architecture: - Maximize the equity of your brand portfolio by defining the organizing principles, relationships, and hierarchies for your company, products & services.
Brand Positioning: - Distil the core essence of your brand. We will help you figure out what you stand for, why your brand is different, why your customers should care, and how to deliver with impact.

CREATIVE EXPRESSION

Brand Naming: - First impression matters. Our proven naming process produces strategically sound, culturally relevant, creatively powerful, linguistically sensitive brand names.
Brand Voice & Messaging: - Bring your brand story to life with unique and authentic language tailored by the audience, channel, and different stages of your marketing funnel.
Brand Identity & Design: - Your brand identity is so much more than a logo. We will deliver the visual brand language elements across digital & physical experiences that will connect with your audience and bring your essential brand to life.

5C ANALYSIS

Using a 5C analysis we do a complete discovery about your company, customers, competitors, climate, and collaborators which will help us in sharp positioning of your product and will align the marketing techniques around this. If needed then we refresh your brand for a new lease of market creation. We use methods like product mockups and optimized videos to increase your brand value.

CXM STRATEGY

We provide the customer experience improvement strategies which increase customer loyalty, increased customer satisfaction which further improves better word of mouth marketing. With our expertise, we will understand your customer and create a customer vision which will help to develop an emotional connection between you and your customers.

SHARED VISION EXPERTISE

We work with your while having the same mission and vision which you share for your organization so your success becomes our responsibility. Our marketing strategy will help you to streamline and consolidate your process and accelerate your business growth through marketing innovation.

DEDICATED TEAM OF PROFESSIONALS

Our highly qualified experts and experienced professionals have designed multiple survey and marketing techniques that will help us in understanding the insights of your business. Our expertise ensures our clients get cost-effective, implementable, and result-oriented solutions.